Word of the year

There are million ways to make sensations. The lexicographers know more than million ways. Their current fashion is to publish word of the year and hog the limelight. We cannot find fault with their marketing strategies. After all the cut throat competition and the arrival of online publishing and global piracy are killing their business. The recent spin of the lexicography fraternity is the word “Unfriend”. This is used to someone who was removed from the friend list of someone in the social networking site like facebook, orkut, linkein, batchmates, twitter etc. The Times of India writes on 19 November 2009 ‘Unfriend’ has been named the word of the year by the New Oxford American Dictionary, chosen from a list of finalists with a tech-savvy Unfriend was defined as a verb that means to remove someone as a ‘friend’ on a social networking site like Facebook. “It has both currency and potential longevity,” said Christine Lindberg, senior lexicographer for Oxford’s US dictionary programme. “In the online social networking context, its meaning is understood, so its adoption as a modern verb form makes this an interesting choice for Word of the Year.” Other words deemed finalists for 2009 by the dictionary’s publisher, UK’s Oxford University Press, came from other technological trends, the economy, and political and current affairs. In technology, there was “hashtag”, the hash sign added to a word or phrase that lets Twitter users search for tweets similarly tagged; “intexticated” for when people are distracted by texting while driving, and “sexting”, which is the sending of sexually explicit SMSes and pictures by cellphone. Finalists from the economy included “freemium”, a business model in which some basic services are provided for free, and “funemployed”, people taking advantage of newly unemployed status to have fun or pursue other interests. In the political and current affairs section, finalists included “birther”, meaning conspiracy theorists challenging president Barack Obama’s US birth certificate, and “choice mom”, a person who chooses to be a single mother.

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